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MIGRAIN: Representing ourselves - identity in the online age

Representing ourselves: blog task Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' 2) List five brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? 4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more. 5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are? 6) What is your opinion on 'data mining'? Are you happy for companies to sell...

MIGRAIN: January assessment learner response

The January assessment was a good opportunity to learn more about the structure of new Media exams and check we are progressing in the right direction. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - that's why we're here!  Your learner response is as follows: Create a new blog post called ' January assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www- there's not a lot to credit here...the best i can say is that this is a very good wake up call as we move towards the end if year 12 that a levels are demanding and frankly you can't wing it. ebi- where to start? no evidence of revision or preparation ... very little knowledge or application of theory evident. Similarly, Q1 shows you haven't learne...
Write a short paragraph for each theory picking out aspects of the trailer that could be linked to that particular theory. For example, negative representations of Eastern Europeans and women support  Dyer 's view that those with power stereotype those without power. It also reduces complex and varied groups to a few simplistic characteristics. Complete this for each theory: Dyer : stereotyping and power Medhurst : value judgements Perkins : some stereotypes can be positive or true Mulvey : the male gaze Levi-Strauss : representation and ideology Dyer stereotyping and power- that the women are vulnerable in society and are easily targeted. this film shows the dominance of males in society as they have to go and rescue the women from their troubles which demonstrates their lack of authority in general society.   Medhurst value judgements - through this trailer we imagine that the male is strong minded and organised as hes planning every move he does whereas...

Introduction to feminism: blog tasks

1) Why did Laura Bates start the Everyday Sexism project?    Laura started this project to raise awareness of females getting sexually assaulted and verbally.  Laura felt that no one cared about this as shes had numerous encounters with this problem and felt that it should change and as of equality females are still getting treated negatively and as objects. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies?    It relates to the concept of post-feminism in the way of women finally getting the courage on speaking about the issues and realizing it should not be a casual thing to be harassed in the street. 3) Why was new technology essential to the success of the Everyday Sexism project? Sponsorship on famous or well known pages, hashtags and explore page. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR...

Public service broadcasting: blog task

OFCOM 1) How does the report suggest that TV viewing is changing? T he TV report suggests that most of the content being shown on multiple medias such as phones, tablets and other devices because of streaming and viewing multiple articles  on a topic.  2) What differences are highlighted between younger and older viewers?   The research conflicts against  the viewers who are above 60 watch more TV than people who are 16-23 whom watch less. overall, research  does show young people aged 16-24 get their news from other types of medias such as phones because they can access is it at any time whereas, older viewers wont be too into new technology  and would watch broadcast-ed  news on TV. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? this article does suggest that the audience do like the channels because  its shown on the demographics that theyre majority  viewed. the viewers see the topics whic...

Brand values task 100-10-1

Choose 5 brands. For EACH brand: 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. Gucci: Gucci  is a unique brand which stands out to others like Louis Vuitton, Hermes etc. Gucci is aimed at people who crave social status and want to stand out. Its brand values would be about quality, lifestyle. Gucci can fit into dyers line of appeal: successful career as it shows you're able to afford high end clothing as you might have a well-paid job and successful so you want people to know that by wearing Gucci, also luxurious as it costs a lot of money to purchase these products and have a high quality to their products e.g. silk, and  Self-importance & pride because it gives you more confidence to wear expensive clothing and makes you feel superior for having an item for Gucci and working hard for an item from...

Cultural Industries: blog tasks

1) What does the term 'Cultural Industries' actually refer to? Broadcasting: radio, television  Film industries: video/ DVD/ television  Music industries: recording, publishing and live performance  Print and electronic publishing: books, information services, magazines and newspapers Video and computer games Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centered on the creation of texts and require work of symbol creators  Web design: high functionality dynamic 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?  companies compete with eachother and the more media which is owned they can charge their own prices for profits e.g. sky sports football games 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? they cover one side of the problem althoug...