Arans Media Exam

Choose 5 brands. For EACH brand: 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. Gucci: Gucci  is a unique brand which stands out to others like Louis Vuitton, Hermes etc. Gucci is aimed at people who crave social status and want to stand out. Its brand values would be about quality, lifestyle. Gucci can fit into dyers line of appeal: successful career as it shows you're able to afford high end clothing as you might have a well-paid job and successful so you want people to know that by wearing Gucci, also luxurious as it costs a lot of money to purchase these products and have a high quality to their products e.g. silk, and  Self-importance & pride because it gives you more confidence to wear expensive clothing and makes you feel superior for having an item for Gucci and working hard for an item from Gucci will make you feel better an

1) What does the term 'Cultural Industries' actually refer to? Broadcasting: radio, television  Film industries: video/ DVD/ television  Music industries: recording, publishing and live performance  Print and electronic publishing: books, information services, magazines and newspapers Video and computer games Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centered on the creation of texts and require work of symbol creators  Web design: high functionality dynamic 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?  companies compete with eachother and the more media which is owned they can charge their own prices for profits e.g. sky sports football games 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? they cover one side of the problem although it could be wrong a

Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulators also provide somebody for audiences to complain to if they see something they don’t like. e.g. if something contains lots of blood and violence they'll be regulation on it to warn the people on what contents are going to be viewed. 2) What is OFCOM responsible for? OFCOM is   dependant for regulating  television, radio, telephone services and some aspects of the internet . OFCOM is also responsible to grant licences to TV and Radio so it isn't illegal for them to broadcast.   3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why?  Section 1: Protecting the Under-Eighteens: this is because it warns the viewers if the content which is being view isn't acceptable for people under 18 as it can cause mental problems encase a scene is too scary

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8)   October assessment learner response 9)   Audience theory 1 10) Audience theory 2 11)  Audience theory: Media Effects factsheet