Brand values task 100-10-1

Choose 5 brands. For EACH brand:

1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal.

2) Distil the brand values into one sentence of no more than 10 words. 

3) Sum up the brand in ONE word.

Gucci:

Gucci is a unique brand which stands out to others like Louis Vuitton, Hermes etc. Gucci is aimed at people who crave social status and want to stand out. Its brand values would be about quality, lifestyle. Gucci can fit into dyers line of appeal: successful career as it shows you're able to afford high end clothing as you might have a well-paid job and successful so you want people to know that by wearing Gucci, also luxurious as it costs a lot of money to purchase these products and have a high quality to their products e.g. silk, and Self-importance & pride because it gives you more confidence to wear expensive clothing and makes you feel superior for having an item for Gucci and working hard for an item from Gucci will make you feel better and you'll wear it with pride.

Gucci gives status and makes you stand out.

Quality 

NIke:

Nike is a brand which produces high quality sportswear and comes off to be stylish and trendy and is well-recognised worldwide.  Nike could fit into several of Dyer’s lines of appeal: elite members as some models are professional athletes and couple have their own shoes e.g. Kobe, Jordan, CR7 which all target people as they're amazing stars and they would want to be like them so they'll buy their product, another appeal is Dreams and fantasy as their favourite players or role models have a collaboration with Nike or sponsored by them the people would want to buy certain products to achieve their goals like buying certain football boots to chase their dreams as their role model wears them.

Nike is comfortable and has an range of quality products.

Sportswear

Apple

Apple