Arans Media Exam

Create a new blog post called ' Advertising assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  www :  there is definite potential here but overall im not convinced you've done enough preparation for this. when you mention specific historical context your answers are stronger.  EBI: technical media language  is a weakness.... very little terminology in Q1 answer. Q2+Q3 you can make some slightly strange answers....perhaps a lack of planning ? You need a lot more theory e.g. genre  theory. Q3 is a 20 mark question : you need a 2 page essay  in response . one page isn't enough. 2) Read the whole  mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Q1:   Female desire – woman as active sexual agent, empowered sexuality (third-wave

1) What do the typefaces used on the front cover suggest to an audience? The typeface is cursive and lower case suggesting that the magazine goes against stereotypes and breaks conventions. Probably because it is cursive it creates a more personal connection with the audience as it isn't as formal compared to classic typing font.  2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely? 'Mischief' suggests rebellious nature, but also the audience are cultured as they discuss 'stories, film and music'. 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? The magazine is aimed at independent women so a niche audience - enigma code. Also uses alliteration, so it reinforces the conventions used to gain audiences. No barcode is at the front as they don't want to ruin the design of the magazine. The bord

 Why did the people behind Iceberg Press set it up? The editor and the mission statement correlate as they believe in print. They want to bring back independent magazines. 2) What is the Iceberg Press mission statement? (It's on the  Why Are We Here page  and is a series of statements). They do this for the audiences needs and views as they don't chase the money 3) What are the two magazines that Iceberg Press publishes? The Simple Things and Oh Comely 4) What similarities do you notice between The Simple Things magazine and Oh Comely? The star image isn't traditional and is simple in the sense that the focus of the magazines are different because it doesn't represent anyone in a negative way as there isn't a half naked woman on the front cover. They don't focus on the physical nature of the stars but their mindset and their skills. 5) What differences can you find between Hearst UK, publisher of Men's Health, and Iceberg Press? Hearst owns most of t

Read the  Oh Comely  website page on advertising and audience  to get a good idea of the demographics and psychographics for the  Oh Comely  target audience then answer the following questions: 1) How does Oh Comely introduce itself? Oh Comely targets a niche,  creative audience, and providing intellectual voices and articles to appeal to their audience. 2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health? Men's Health has 180,000 in circulation a month and a readership close to 1mn. Oh Comely has a readership of 27. 3) How is Oh Comely distributed to the audience?  It is sold through independents like WHSmith and international outlets along with their website. 4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details. In my opinion,  the audience are white middle class women who are graduates age

1) Why is Men's Health defined as a 'lifestyle magazine'? It was a marketing strategy to attract men and gain their interest in the last century as they previously were not as it contains health tips and lifestyles along with latest trends.  2) Why is advertising significant in helping to shape masculine identity? 4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers? The trend in men's grooming is increased as products grew at a 'average annual rate of 5.7% between 1997-2005'. 5) What representations of the male body can be found in Men's Health? 7) What is 'metrosexuality' and how can it be applied to Men's Health? 8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'? they are profiled as young, white, middle-class, physically well built and sexually attractive. They are categorised in

1) How does the magazine introduce itself? They claim to be the best selling men's lifestyle magazine in the world. They promote healthy life styles to convince people to change their lives along with, well being and nutrition with content covering fashion, grooming, watches, tech and travel. 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Their representation contains modern features of men creating visually appealing look such as big muscles, nice clothing which would appeal to women whereas in traditional masculinity views, this grooming side was negated. 3) How do the print statistics for Men's Health compare to GQ and Esquire? Men's Health has the highest copy sales, with the highest readership and the highest number of ABC1 and AB readers. 4) What is the difference between circulation and readership? Circulation is the amount of copies distributed and sold, but readership is how many people read th