Arans Media Exam

What does John Berger suggest about advertising in ‘Ways of Seeing’? He says that "All publicity works on anxiety". Referring to how advertisements offer a improved version of our own lives, targetting the aspirers of demographics. What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? How we refer to the adverts we see as a representation of our lives and that they can knowingly or subconsciously do this to us showing the power of adverts. While audiences believe to be more intelligent to not fall for the tropes, the ads are so thought of while being made that they can still take advantage of the viewer. How was Marmite discovered? Marmite was invented the late 19th century by German scientist that discovered that brewer's yeast could be concentrated to be bottled and eaten. Who owns the Marmite brand now? The brand is now owned by the parent company Unilever which is a huge media conglomerate. How has Marmite marketing

1) What examples of  binary opposition  can you suggest from watching this clip?  The binary oppositions displayed in this clip between  Russell Brand and Nigel Farage  views on the subject are; Rich and poor, Working class and Upper class, Immigration and Brits and Left wing and Right wing. 2) What  ideologies  are on display in this clip?  The ideologies displayed in this clip is, Nigel Farage believing that UK is being corrupt and over populated by  immigrants and that there isn't enough space for the real British citizens and that there isn't enough resources for people(e.g. schools for children). However, Russell Brand disagrees with NIgels Viewpoints by stating that the corruption is all influenced by the higher people in the economy as they try to uncap the amount of money earned by the bankers without being taxed which leads to less money being put into society. Russel also states that, Nigels group are trying the blame the economic crisis on that amount of immigr

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. This article displays the capitalist society in hunger games and how it draws attention to media theories used in this article.  2) What view of capitalist ideology is presented in the Hunger Games films? The capitalist ideology is presented in the Hunger games film series was that the society was a capitalist society meaning there were a lot of people who were poor as society was segregated. There's  thirteen  districts that exist only to serve the capital  city of the country, called The Capitol.  Every district is poor and the people struggle to  survive on little amounts of food and money . Each  year two people between the ages  of 11-18 are sent from each district  to partake in The Hunger Games, an  annual event that involves forcing  each peerson to kill one another until only  one team is left for the pleasure of the rich people in the system. 3) Wha

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 10) Audience theory 2 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control   X 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory   X 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  20)  Representation: Feminist theory   X 21) January assessment learner response 22) Representation: Identity in the online age - MM article   X 23) Representation: Ga

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' All active decisions that are made by us are a way that we attempt to construct an online identity for ourselves and that the choices that we make are a way that we want people to perceive how you are while viewing the content. I think, therefore I am Pre-digital world we had used our identities, class, religion and predetermined roles to construct the social roles that we had but in the digital age we are able to stand out and raise their voice, as prior men would be thought of the men of the house while women would have patriarchal roles due to their class. From citizen to consumer  Post-industrial consumer boom people were made to begin to become a passive consumer that would be done through advertising and marketing strongly to make people consider what they wanted against need. This made consumer needs an easy way to market a product. Sigmund Freud had