Posts

Showing posts from October, 2017

MIGRAIN index

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions

Genre

Image
Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example of this is someone sitting behind a desk who isnt meant to be seen as important or professional. Theres screen and high key lighting and the person will seem professional and focused. These are important as they use codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre? The examples of genres are represented by Independence Day, The day after tomorrow. The representation of this genre of heroes is a part of codes and conventions of the genre of the movies. 3) What is the difference between character representation in action movies and disaster movies? There is a significant difference of characters in an action movie. Heroes in action movies are mainly  strong, dominant and powerful or a ro while typically having a damsel needing saving o

Narrative

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Dennis the menace  mucha lucha  spongebob avengers  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's hero character role. robot boy flash 4) Give an example of a binary opposition.  the fast and furious series  majority  spy movies have this sort of hero and villain with opposing objectives, see the world burn or save it 5) What example is provided in the Factsheet for the way narratives can emphasise dominant ideologies and values? south park  family guy  american dad simpsons  wire  csi 6) Why do enig

Semiotics

Image
Icon, index, symbol: blog task Create a new blogpost called 'Semiotics: icon, index, symbol blog task' 1) Find three examples for each: icon, index and symbol. Provide images or links. 2) Why are icons and indexes so important in media texts? icons and indexes  are universal things  as everyone understands them as theyre pictures. these help people understand things such as signs posters e.g. road signs . 3) Why might global brands try and avoid symbols in their advertising and marketing? not everyone would be educated about the symbols as theyre learnt from culture or religion. for example roman numbers are taught by culture and if not everyone understands it it wont appeal to everyone so their target audience would be small. 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? this bic advert is good as it doesnt influence racism and