Cultural Industries: blog tasks
1) What does the term 'Cultural Industries' actually refer to?
Broadcasting: radio, television
Film industries: video/ DVD/ television
Music industries: recording, publishing and live performance
Print and electronic publishing: books, information services, magazines and newspapers
Video and computer games
Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centered on the creation of texts and require work of symbol creators
Web design: high functionality dynamic
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? companies compete with eachother and the more media which is owned they can charge their own prices for profits e.g. sky sports football games
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? they cover one side of the problem although it could be wrong and they force the viewer to believe what they broadcast is correct.
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Hesmondhalgh identifies these problems:
•Risky business
•Creativity versus commerce
•High production costs and low reproduction costs
•Semi-public goods; the need to create scarcity
5) Why are so many cultural industries a 'risky business' for the companies involved? the risk is that audiences use cultural commodities in highly volatile and unpredictable ways. Cultural industries can be highly profitable in spite of highlevels of risk. being a risky business may be difficult to achieve high levels of profit for independent or individual companies.
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society? in my opinion media should be profitable to an extent and the content which is provided costs money to produced and by not receiving funds, certain types of media like news or soaps wont be to its high standard.
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) the way a company can obtain maximum profit is by buying other companies out who have a high percentage in the certain media category and buy them out so they can gain their power. for example virgin media is owned by one of the people from sky so there's a high proportion of the content which will be unique as noone else like bt sports would have it. e.g football matches are on sky so they can charge high rates for it.
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work? the way they can do this by the props they use which will set the scene and create suspensions of what it is there. for example a living room with a gun on the table will make us think why they have it (enigma codes). also the use of make which can show different moods and a different angle on the persons personality.
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?The visual effects industry has suffered a bit because they do not focus on certain aspects they just try make the visuals good but not effective to the sequence to give a dramatic effect.
10) What is commodification? Hesmondhalgh discusses commodification in the cultural industries (turning everything into something that can be bought or sold).Hesmondhalgh evaluates the changing social significance of the cultural industries. to produce something to have an overall effect on a situation e.g. a film scenes such as visuals and sound.
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society? i agree as the multiple media texts on one subject gives different opinions and viewpoints on a problem which could make a person have to minds about a problem making their mindset confused meaning some media texts doesn't show the difference of things and focus on the side they support.
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important. Digitisation, the internet and mobile phones have multiplied the ways audience can gain access to cultural content.This results to people can find any information so many ways as technology has become so advanced that allows them to access this cultural industries work in so many ways.
Cultural industries aren't seen to be second to the economy. Some cultural industries actually are big global businesses. These industries are located all over the globe which means different types of audiences will view or watch it.
there's an enormous increase in the amount companies who spend on advertising which has helped them to gain recognition or support for the business to encourage the growth of the cultural industries. Cultural industries spend a lot of money on advertising because they get their product out to the market meaning they can promote their business or their films which can result to more people viewing it.
Broadcasting: radio, television
Film industries: video/ DVD/ television
Music industries: recording, publishing and live performance
Print and electronic publishing: books, information services, magazines and newspapers
Video and computer games
Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centered on the creation of texts and require work of symbol creators
Web design: high functionality dynamic
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? companies compete with eachother and the more media which is owned they can charge their own prices for profits e.g. sky sports football games
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? they cover one side of the problem although it could be wrong and they force the viewer to believe what they broadcast is correct.
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Hesmondhalgh identifies these problems:
•Risky business
•Creativity versus commerce
•High production costs and low reproduction costs
•Semi-public goods; the need to create scarcity
5) Why are so many cultural industries a 'risky business' for the companies involved? the risk is that audiences use cultural commodities in highly volatile and unpredictable ways. Cultural industries can be highly profitable in spite of highlevels of risk. being a risky business may be difficult to achieve high levels of profit for independent or individual companies.
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society? in my opinion media should be profitable to an extent and the content which is provided costs money to produced and by not receiving funds, certain types of media like news or soaps wont be to its high standard.
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) the way a company can obtain maximum profit is by buying other companies out who have a high percentage in the certain media category and buy them out so they can gain their power. for example virgin media is owned by one of the people from sky so there's a high proportion of the content which will be unique as noone else like bt sports would have it. e.g football matches are on sky so they can charge high rates for it.
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work? the way they can do this by the props they use which will set the scene and create suspensions of what it is there. for example a living room with a gun on the table will make us think why they have it (enigma codes). also the use of make which can show different moods and a different angle on the persons personality.
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?The visual effects industry has suffered a bit because they do not focus on certain aspects they just try make the visuals good but not effective to the sequence to give a dramatic effect.
10) What is commodification? Hesmondhalgh discusses commodification in the cultural industries (turning everything into something that can be bought or sold).Hesmondhalgh evaluates the changing social significance of the cultural industries. to produce something to have an overall effect on a situation e.g. a film scenes such as visuals and sound.
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society? i agree as the multiple media texts on one subject gives different opinions and viewpoints on a problem which could make a person have to minds about a problem making their mindset confused meaning some media texts doesn't show the difference of things and focus on the side they support.
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important. Digitisation, the internet and mobile phones have multiplied the ways audience can gain access to cultural content.This results to people can find any information so many ways as technology has become so advanced that allows them to access this cultural industries work in so many ways.
Cultural industries aren't seen to be second to the economy. Some cultural industries actually are big global businesses. These industries are located all over the globe which means different types of audiences will view or watch it.
there's an enormous increase in the amount companies who spend on advertising which has helped them to gain recognition or support for the business to encourage the growth of the cultural industries. Cultural industries spend a lot of money on advertising because they get their product out to the market meaning they can promote their business or their films which can result to more people viewing it.
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