Representation of women in advertising
1) How does Mistry suggest advertising has changed since the mid-1990s? Ministry suggests that the advertising industry has changed due to peoples attitudes with the adverts being seen as more appealing by conveying gender and sexual orientation of the people. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1950's women magazines led to the claim of 'female mystique' referring to "the highest value and the only real commitment for women lies in fulfilment of their own femininity. The highest good is keeping house and raising children". The developed due to the social economic boom, and products found in the kitchen had featured women to make them go out and purchase the product. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The clothing and make-up industry had led to images of women being portrayed using the make-up . A example used is a perfume advert has a