Arans Media Exam

1) Save your finished Photoshop magazine cover as a  JPEG image  and upload it to your evaluation blogpost. 2) Write an  evaluation  of your work: have you succeeded in your brief to create a new, original edition of an existing magazine? i have succeeded in creating a new, original edition of "MensFashion" as I've got some headings which are involved in most editions, such as "Latest Clothing".  4) What is the  strongest  aspect of your work? the strongest aspect of my cover is the concept of how to dress in the heat of summer 2018. Also, to look stylish and to stand out in your sports gear. 5) What is the  weakest  aspect of your Photoshop magazine cover? not centralising the image as it doesn't focus on the eyes whereas, the original editions all focus on the eyes above the central point on the right.  6) What would you do differently if you completed this assignment again? next time i will make sure all text is lined up side b...

1 ) Introduction: narrative in advertising 2 ) Advertising: persuasive techniques 3 ) Advertising: the representation of women in advertising 4 ) Advertising: Score case study and wider reading 5 ) Advertising: Maybelline case study and wider reading 6 ) Advertising: Gauntlett - Media, Gender and Identity reading and questions

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 10) Audience theory 2 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control    X 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory   X 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  20)  Representation: Feminist theory   X 21) January assessment learner re...

Gender, identity and advertising: blog task Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett uses the media as an example of how it has been able to revert the traditional views and ideals people have in society and has been able to re-write these to fit the modern generation and bring in views of non-binary views people may not have had previously. We can see from the Score advert and Maybelline advert that with the gap of 50 years of the release of both that while the Score adver...

1) What year was the advert produced and why is the historical context important? The score advert was produced in 1967 and this time was period of change with the  role of women   in society, the advert may refer to a time that is fearful of change and is attempting to reinforce the   typical stereotypes . One may also infer that due to colonies gaining independence, the Score advert may allude to   imperialist traits , such as the exotic location and the notion of conquering a particular piece of land, or in this case a woman. A case of 'lost empire complex.' 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? The man's clothing suggests he is a hunter, or possibly a predator for the women. This is reinforced by the positioning of the women and the man, this indicates the  power dynamic   at play as the women are below the man and are even carrying the man. This shows the...

1) What year was the advert produced and why is the historical context important? The advert was produced in 1967 and during that time period women began to get more equality in society  2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance?  the male was fully clothed except from his arms/muscles which shows his masculine side and strength. also, his hairy arms showed his manliness and masculinity. The females were wearing tight and short skirts showing  3) The main slogan is: 'Get what you've always wanted'. What does this suggest to the audience and how does it reflect the social and cultural context of 1967? 4) Why is it significant that the advert text says it is "made by men" and that it also contains "Score's famous masculine scent"? during 1960's period men were scared to be judged as homosexual so the text 'made by men' demonstrates its fully ma...