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Public service broadcasting: blog task

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OFCOM 1) How does the report suggest that TV viewing is changing? T he TV report suggests that most of the content being shown on multiple medias such as phones, tablets and other devices because of streaming and viewing multiple articles  on a topic.  2) What differences are highlighted between younger and older viewers?   The research conflicts against  the viewers who are above 60 watch more TV than people who are 16-23 whom watch less. overall, research  does show young people aged 16-24 get their news from other types of medias such as phones because they can access is it at any time whereas, older viewers wont be too into new technology  and would watch broadcast-ed  news on TV. 3) Does the report suggest audiences are satisfied with public service broadcasting TV channels? this article does suggest that the audience do like the channels because  its shown on the demographics that theyre majority  viewed. the viewers see the topics whic...
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Representation of women in advertising

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1) How does Mistry suggest advertising has changed since the mid-1990s? Ministry suggests that the advertising industry has changed due to peoples attitudes with the adverts being seen as more appealing by conveying gender and sexual orientation of the people. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1950's women magazines led to the claim of 'female mystique' referring to "the highest value and the only real commitment for women lies in fulfilment of their own femininity. The highest good is keeping house and raising children". The developed due to the social economic boom, and products found in the kitchen had featured women to make them go out and purchase the product.  3) How did the increasing influence of clothes and make-up change representations of women in advertising? The clothing and make-up industry had led to images of women being portrayed using the make-up . A exampl...
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Narrative in advertising: Nike

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1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. In the advert, we are shown action and enigma codes throughout the ad, starting with the kid scoring a goal in training, if the girl playing football gets noticed if more people play ice hockey and enigma codes of why the girl has to fight her family and if the man skateboarding get's away from security. In a way Todorov's equilibrium is shown with the man casually walking into the store and then having to cycle to his mate, leading to the chain of sports being mentioned, but then at the end of the advert there is a scene of the man on his cycle in his new equilibrium of choosing to cycle to his friend. Lastly, there is an element of Propps Charater theory with the hero(s) being all the people doing the sports and the donor being the coaches such as  Gareth Southgate  that are shown, the villain ...
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