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Representation of women in advertising

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1) How does Mistry suggest advertising has changed since the mid-1990s? Ministry suggests that the advertising industry has changed due to peoples attitudes with the adverts being seen as more appealing by conveying gender and sexual orientation of the people. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1950's women magazines led to the claim of 'female mystique' referring to "the highest value and the only real commitment for women lies in fulfilment of their own femininity. The highest good is keeping house and raising children". The developed due to the social economic boom, and products found in the kitchen had featured women to make them go out and purchase the product.  3) How did the increasing influence of clothes and make-up change representations of women in advertising? The clothing and make-up industry had led to images of women being portrayed using the make-up . A example used is a perfume advert has a
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1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Teen Vogue - background and textual analysis 3)  OSP: Teen Vogue - audience and representation 4)  Newspapers: Assessment learner response 5)  OSP: Teen Vogue - industry and social media 6)  OSP: Hall and Gilroy - media theory 7)  OSP: The Voice - blog case study
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Score advert and wider reading (NC)

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1) What year was the advert produced and why is the historical context important? The score advert was produced in 1967 and this time was period of change with the  role of women   in society, the advert may refer to a time that is fearful of change and is attempting to reinforce the   typical stereotypes . One may also infer that due to colonies gaining independence, the Score advert may allude to   imperialist traits , such as the exotic location and the notion of conquering a particular piece of land, or in this case a woman. A case of 'lost empire complex.' 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? The man's clothing suggests he is a hunter, or possibly a predator for the women. This is reinforced by the positioning of the women and the man, this indicates the  power dynamic   at play as the women are below the man and are even carrying the man. This shows the  male dominance
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