Death of print media

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The impact of Google

Read this article looking at the impact Google has had on the traditional newspaper business.

Answer the following questions:

1) Why has Google led to the decline of the newspaper industry? the decline has happened due to the internet as people can access news quickly for free via googles search engine instead of going out to buy a physical copy. as the internet was introduced in the late 1990s thats when the decline in newspapers had decreased. 

2) Find a statistic from the article that illustrates the decline of traditional news media.

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3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 
 2002 4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why? to an extent i do as news can be accessed via online quickly and efficently and people can produce their own news and opinions. also, citizen journalism cccccan 







5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.

AGREE: Google is probably more of a helper than it destroying  journalism. How many thousands of blogs, fan sites, writers, startup outlets, etc., have been discovered by Google’s search algorithms? How many talented artists and great stories have found a launching pad on YouTube and other Google outlets? 

Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight.

1) Look at the key findings from the report on page 2. How do UK adults generally get their news? 
TV is the most-used platform for news nowadays by UK adults (79%), followed by the internet (64%), radio (44%) and newspapers (40%).

2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
- Newspapers (40%) used platform
- ABC1s are more likely than C2DEs to use the internet, radio and newspapers for news nowadays.
- BBC One is the most important news source, used by 62% of UK adults, followed by ITV and Facebook.
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3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
There are a number of differences in platforms used for news by demographic group:
– Almost all (94%) of those aged 65+ say they use the TV for news nowadays compared to around six in ten (57%) 16-24s. Those aged 65+ are also more likely to be using newspapers and radio for news than those aged 16-24, while the younger age group are more likely to use the internet.
–  .

4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
- Daily Mail
- The Metro
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5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017.
– National Sunday titles have gone from 13.9 to 5.4 million and national daily titles from 13.3 to 7 million.

6) What are the most-used newspaper titles?
Among the two fifths of adults who claim to consume news through newspapers, the most-used titles are the Daily Mail (31%), Metro (23%), The Sun (21%) and The Mail on Sunday (20%).

7) What newspaper are 65+ people more likely to read?
Those aged 65+ are more likely than 16-24s to read the Daily Mail and The Mail on Sunday.

8) What are the most popular titles when print and online figures are combined (look at page 41)?
TouchPoints data shows that with print and online combined, the
Daily Mail is the most widely-read news title in the UK. The Guardian is the most widely-read digital newspaper and the Metro the most read print newspaper.

9) How does the i compare to the Daily Mail?
The i has a much less readership compared to the Daily mail.

10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
In total, 26% of newspaper users used daily ‘free-sheets’

11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily mail
Male: 29%
Female: 32%
16-24: 22%
65+: 37%
ABC1: 31%
C2DE: 30%
EMG: 31%
Non-EMG: 31%

12) What is the breakdown for the i audience?
i Newspaper
Male: 7%
Female: 4%
16-24: 11%
65+: 5% 
ABC1: 7%
C2DE: 4%
EMG: 4%
Non-EMG: 6%

13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
More than two fifths (44%) of adults claim to consume news via social media. Of these, three quarters (76%) claim to use Facebook for news nowadays, followed by Twitter (32%), then WhatsApp (22%) and Instagram (21%). 16-24s are more likely than those aged 65+ to use most social media channels for news. 16-24s are also more likely to claim to mostly get their news from ‘social media posts’ rather than ‘directly from news organisations’.

14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
Almost half of adults use social media to consume news and 16-24 year old are more likely to consume their news from social media which shows that as generations develop and grow social media will eventually take over print media in terms of news distribution as more and more people are consuming their news from social media sources.

15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They can widen their platform to online sources of news as well as using social media distributors such as snapchat, facebook or instagram to maintain their audience and readers as time goes on

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