Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www:
EBI:
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1: Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism,
McRobbie). Arguably reflects a changing representation of women post-1980s.
Q2: Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively
heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21 st comparing to score hair cream - Hypermasculine representation reflects traditional view of gender roles in 1950s and 1960s.
Q3: Gauntlett argues that gender representation and identity is constantly changing (a “moving
target”) but does not agree masculinity is in crisis. Instead finds that men are finding their
place in a changing world – Manny Gutierrez provides a compelling example of this.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? 1
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www:
- there is definite potential here but overall im not convinced you've done enough preparation for this. when you mention specific historical context your answers are stronger.
EBI:
- technical media language is a weakness.... very little terminology in Q1 answer.
- Q2+Q3 you can make some slightly strange answers....perhaps a lack of planning?
- You need a lot more theory e.g. genre theory.
- Q3 is a 20 mark question : you need a 2 page essay in response. one page isn't enough.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1: Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism,
McRobbie). Arguably reflects a changing representation of women post-1980s.
Q2: Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively
heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21 st comparing to score hair cream - Hypermasculine representation reflects traditional view of gender roles in 1950s and 1960s.
Q3: Gauntlett argues that gender representation and identity is constantly changing (a “moving
target”) but does not agree masculinity is in crisis. Instead finds that men are finding their
place in a changing world – Manny Gutierrez provides a compelling example of this.
3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? 1
4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs.
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