MIGRAIN: Ideology - final tasks

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1) Read the article and summarise it in one sentence. This article displays the capitalist society in hunger games and how it draws attention to media theories used in this article. 

2) What view of capitalist ideology is presented in the Hunger Games films?
The capitalist ideology is presented in the Hunger games film series was that the society was a capitalist society meaning there were a lot of people who were poor as society was segregated. There's thirteen districts that exist only to serve the capital city of the country, called The Capitol. Every district is poor and the people struggle to survive on little amounts of food and money. Each year two people between the ages of 11-18 are sent from each district to partake in The Hunger Games, an annual event that involves forcing each peerson to kill one another until only one team is left for the pleasure of the rich people in the system.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?  The Hunger Games films suggest that the media definitely holds the power to influence an ideological belief/s. After discovering district 13 and the truth about the Capitol, Katniss uses the media to inform others on this matter and eventually they are persuaded to rebel against the Capitol as well.


Page 48: They Live - Understanding Ideology

1) Read the article and summarise it in one sentence. This article talks about what ideology is and how it is effected by the media making it change constantly. This explains how ordinary people are blinded by the medias messages and that we've accepted it so we do not acknowledge the messages portrayed.

2) What are the four accepted ideological beliefs in western societies highlighted by the article?
• Money
• Consumer goods
• Marriage/Family/Children 

• Work

3) What does Gramsci's theory of hegemony suggest about power and ideology in society?

Gramsci defined hegemony as an important way as those in power maintain their control through consent,
instead of using force. Gramsci 
argued that the power of ideology derives primarily from ideas and structures
which support and thus serve the purpose of an elite social group which is able to dominate through ideas.

4) What does French theorist Louis Althusser suggest about ideology and consumerism?
Two Forms-

  1. Through the major institutions of society – the Government, Army, Police, Courts, etc. – which are dominated by the ruling elite. These state agencies regulate social behaviour and repress the masses through violence, punitive law, and fear. (Known as Repressive State Control)
  2. Through the Church, the media, educational institutions, the family unit etc. These looser institutions control and dominate implicitly through ‘common sense’ acceptance and social norms, rather than through fear. (Known as Ideological State Apparatuses)


5) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
I do agree with the idea of "they live". We are definitely controlled by the economic elite without noticing, who use the media to keep us at bay. We are persuaded to believe that we are in control of our own lives and that we have our  individual pros and cons  but this is just an illusion.The wealthy people influence the economy to fulfill their pleasures whereas, the working class and below have to work hard for what they have and by the higher people in the economic making it hard for people to earn a living it means we're controlled by the economic elite. The media also plays a part in this as it influences people to do things and encourages certain behavior which would benefit the elite by giving hidden messages in the media sidetracking the viewers to do the given thing. 

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