Audience theory

Audience theory: blog tasks

Hypodermic needle model

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model? Needle model in this article makes us feel as if its facts and isnt bias in anyway which influences us to believe the information provided which will force a judgement to follow the daily mails opinion.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?  Daily mail try make the person who has hacked TalkTalk to be influenced by video games and this is the main cause of why he has hacked them. Also, they are trying to imply this child doesn't even leave his room and only socializes virtually and the games he plays for most of the time have lead him to this action.

Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?  People have gained their own idea upon certain issues and dont listen to leaders as they might feel different towards a certain idea and doesnt go along with their beliefs. overall, its relevant today as it shows media isn't powerful as socializing could create a better understanding on things. 

2) How does this YouTube blogger fit into the two-step flow model? He has his own opinion on things and doesn't follow what everyone does. Also, it shows he's playing games without thinking what the effects could be on it and how it can mentally effect you.

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience? This accounts make you think in a different way as they are people who are looked upon in society. Some of these tweets influence people to do the things or thing in a different way as they either want to be like them or theyve seen a different view. 

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model? This links to the two-step flow as the opinion leaders judge urban areas and try influence everyone to think they're bad people with no respect. Whereas Jamal Edwards proved them wrong by showing it doesn't matter where you're from and that you pick your own path and to chase your dream as opinion leaders show people to have a lack of motivation.

Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion: Geordie shore - as people want to see different peoples lives as it creates curiosity we have that the show fuels with other peoples lives drawn into a story line.

Personal Relationships: eastenders - personal relationships as they gain an understanding of their personality. If the character has a certain recognizable similarities about them

Personal Identity: 

Surveillance: bbc news - see whats happening in the area/world.

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view? I agree as breaking news would quickly go on live tv or spread around social media within seconds of it happening. For example, the man in Vegas who shot loads of people from his hotel. This wouldn't have been notice straight away around the world if there was no media as it'll itll take along time for it to get known over seas.

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
This is a yes and no answer as it isn't a problem because lots of things have began to get recognized, such as mental illness is more widely known as its been a massive thing in the environment because its gaining more exposure and people who have it are getting treated. On the other hand, it isnt as it could influence terrorism and draw venerable people into criminal activity as there;s multiple platforms to approach people to encourage them them to become terrorists .3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well-being? Why? good and bad. bad- more dependent on media for example social medias to socialise and slowly decreases confident levels.