1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
The magazines that are owned by Conde Nast's are Wired, The New Yorker, Glamour, Vanity Fair and a few more. The company made £6.9 million in 2017 which is half as much as they made in 2016.
2) What are Teen Vogue’s main sources of income?
Their main source of income is advertising, along with them hosting summits which cost around $400 per person.
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
They would use celebrity endorsements to give their brand a certain exclusivity that this celebrity supports this brand, more recently companies have taken advantage of the new age of more active readers and publishing content that they would be interested in.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
This is due to fashion shopping now being done mainly online but also due to the wide appeal that the industry has and the potential revenue the companies can make by exploiting the readers.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
I believe that the paper is in limited regulation from Conde Nast allowing for more freedom in what is published which allows for Teen Vogue to feel and look unique with what is published. Overall, I believe that the people a Teen Vogue see it as a public service while Conde Nast see it as a way of making large amounts of revenue, so is a plus for both companies.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
The BBC believes that the brands aim in politics and social activism has helped grow their social media platforms as these subjects are all based upon coming together for a cause or belief and to grow as a community and to be up to date with social affairs. however, they still continue their Fashion and Beauty content which shows that the brand is diverse which attracts even more readers and that females care about politics.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
The use of language techniques and relatable headlines allow for users to feel welcomed and a part of the conversation to lead to a debate and to become 'active'.
3) How did Teen Vogue justify the closure of the print magazine?
Teen vogue believed that they would 'modernise and calibrate' how they produce and distribute content to be more appealing to their audience.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
He suggests "There are very few cases of magazines going digital-only and managing to retain the lustre on their brand. Once you let paper go you're just another website. You're just more space junk floating around out there."
5) How do online-only publications make money?
This is done through advertising and selling data on their audiences to other advertisers. This can also be through monetisation of content.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
She suggests that the Generation Z is more accustomed to recieving content for free and having to pay for a print version of a magazine is not what they are willing to do.
7) What does the New York Times say Conde Nast is known for?
Conde Nast a company that makes visually glossy and it continues to move away from it's former identity.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
This is predicted to be half as much as they did the year prior.
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
“Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year. We are aggressively investing in the brand and all of its consumer touchpoints,” This shows that the company has seen the value of publishing online as their cost lower significantly.
"TeenVogue.com has surged from around 2 million monthly visitors to nearly 9 million."
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
"Teen Vogue, skewering Fox News for “brainwashing” its viewers with “propaganda masquerading as a serious source of news,” went live Thursday afternoon." Challenging capitalism.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
Teen Vogue has 3.36 million followers in it's twitter account.
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The 20 tweets that I have seen focus on the more gossip and celeb part of teen Vogue with 2 posts of transgender politics, this is understandable as the surveilence of the elite class is a big reason of why people use social media.
3) How are the tweets and headlines written? Can you find examples of clickbait?
From what I have seen the headline are one liners and quick to read and lead to a link to the main site which is a clever way of gaining more traffic on both of their platforms. I did not find any examples of clickbait.
4) How does the Twitter feed use videos and images?
There is a use of professional photos taken from red carpet premiers or from advert that give the site a consistency of a professional feel.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
Teen Vogue on Facebook has a total of 5.9 million likes and 5.8 million followers.
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
The videos that are featured here are much more interactive with the audience providing further conversation amongst the community.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
There are multiple summits and meet ups that have taken place all over the USA and these lead to the audience feeling a part of a group and community that brings the brand together and gives the readers a connection with the creators and editors.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Teen vogue have 2.4 million followers on Instagram.
9) How does the Instagram feed differ from other social media channels?
Once again the Teen Vogue Instagram profile posses most of the old Teen Vogue conventions by focusing on the Fashion, Make-up and entertainment topic.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
I can find that the content is presented in the same way amongst all the platforms as they all posses the same theme and configuration in their content, there are also completions posted on most of the platforms so that they can reach a wide reach of viewers.There are also the same stories featured on all the platforms so that the article can have the highest volume of traffic as they possibly can.
The magazines that are owned by Conde Nast's are Wired, The New Yorker, Glamour, Vanity Fair and a few more. The company made £6.9 million in 2017 which is half as much as they made in 2016.
2) What are Teen Vogue’s main sources of income?
Their main source of income is advertising, along with them hosting summits which cost around $400 per person.
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
They would use celebrity endorsements to give their brand a certain exclusivity that this celebrity supports this brand, more recently companies have taken advantage of the new age of more active readers and publishing content that they would be interested in.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
This is due to fashion shopping now being done mainly online but also due to the wide appeal that the industry has and the potential revenue the companies can make by exploiting the readers.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
I believe that the paper is in limited regulation from Conde Nast allowing for more freedom in what is published which allows for Teen Vogue to feel and look unique with what is published. Overall, I believe that the people a Teen Vogue see it as a public service while Conde Nast see it as a way of making large amounts of revenue, so is a plus for both companies.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
The BBC believes that the brands aim in politics and social activism has helped grow their social media platforms as these subjects are all based upon coming together for a cause or belief and to grow as a community and to be up to date with social affairs. however, they still continue their Fashion and Beauty content which shows that the brand is diverse which attracts even more readers and that females care about politics.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
The use of language techniques and relatable headlines allow for users to feel welcomed and a part of the conversation to lead to a debate and to become 'active'.
3) How did Teen Vogue justify the closure of the print magazine?
Teen vogue believed that they would 'modernise and calibrate' how they produce and distribute content to be more appealing to their audience.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
He suggests "There are very few cases of magazines going digital-only and managing to retain the lustre on their brand. Once you let paper go you're just another website. You're just more space junk floating around out there."
5) How do online-only publications make money?
This is done through advertising and selling data on their audiences to other advertisers. This can also be through monetisation of content.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
She suggests that the Generation Z is more accustomed to recieving content for free and having to pay for a print version of a magazine is not what they are willing to do.
7) What does the New York Times say Conde Nast is known for?
Conde Nast a company that makes visually glossy and it continues to move away from it's former identity.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
This is predicted to be half as much as they did the year prior.
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
“Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year. We are aggressively investing in the brand and all of its consumer touchpoints,” This shows that the company has seen the value of publishing online as their cost lower significantly.
"TeenVogue.com has surged from around 2 million monthly visitors to nearly 9 million."
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
"Teen Vogue, skewering Fox News for “brainwashing” its viewers with “propaganda masquerading as a serious source of news,” went live Thursday afternoon." Challenging capitalism.
Social media analysis
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
Teen Vogue has 3.36 million followers in it's twitter account.
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
The 20 tweets that I have seen focus on the more gossip and celeb part of teen Vogue with 2 posts of transgender politics, this is understandable as the surveilence of the elite class is a big reason of why people use social media.
3) How are the tweets and headlines written? Can you find examples of clickbait?
From what I have seen the headline are one liners and quick to read and lead to a link to the main site which is a clever way of gaining more traffic on both of their platforms. I did not find any examples of clickbait.
4) How does the Twitter feed use videos and images?
There is a use of professional photos taken from red carpet premiers or from advert that give the site a consistency of a professional feel.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
Teen Vogue on Facebook has a total of 5.9 million likes and 5.8 million followers.
6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
The videos that are featured here are much more interactive with the audience providing further conversation amongst the community.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
There are multiple summits and meet ups that have taken place all over the USA and these lead to the audience feeling a part of a group and community that brings the brand together and gives the readers a connection with the creators and editors.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
Teen vogue have 2.4 million followers on Instagram.
9) How does the Instagram feed differ from other social media channels?
Once again the Teen Vogue Instagram profile posses most of the old Teen Vogue conventions by focusing on the Fashion, Make-up and entertainment topic.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
I can find that the content is presented in the same way amongst all the platforms as they all posses the same theme and configuration in their content, there are also completions posted on most of the platforms so that they can reach a wide reach of viewers.There are also the same stories featured on all the platforms so that the article can have the highest volume of traffic as they possibly can.
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