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Showing posts from December, 2018

Teen Vogue - Audience and Representation

Audience 1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Their mission statement is to empower, enlighten and empower and this means that the audience pleasures include surveillance as it provides a political agenda and information that audiences would want to know. There could also be audience pleasure of personal relationships as it provides an inclusive environment and amplifying voices so audiences feel engaged. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. The target audience is still interested in celebrity content and beauty – which Teen Vogue addresses by featuring the ‘opinion leaders’ (two-step...
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? The magazines that are owned by Conde Nast's are Wired, The New Yorker, Glamour, Vanity Fair and a few more. The company made £6.9 million in 2017 which is half as much as they made in 2016. 2) What are Teen Vogue’s main sources of income? Their main source of income is advertising, along with them hosting summits which cost around $400 per person. 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? They would use celebrity endorsements to give their brand a certain exclusivity that this celebrity supports this brand, more recently companies have taken advantage of the new age of more active readers and publishing content that they would be interested in. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? This is due to fashion shopping now...

OSP: Paul Gilroy - Diasporic identity

1) How does Gilroy suggest ra c ial identities are constructed?   Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism causes race. Ethnicity is the identity that is shared with others in your. Ethnicity is the identity that is shared with others in your ethnic group; inherited from parents; passed down from generations before. 2) What does Gilroy suggest regarding the causes and history of racism? Racial identities are caused by historical conflicts that have brought different groups into opposition. That is not to say that there were no human differences before historical conflict between different groups; different human groups existed but their differences were not defined by ‘race’ lines 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation 4) How does Gilroy view diasporic identity...

Teen Vogue: background reading and textual analysis

1 What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? 25-year-old Lauren Duca, a Teen Vogue contributing editor and award-winning writer for the likes of Vice and the New Yorker published an excellent piece regarding Donald Trump gaslighting America. She also readers excellent advice, stating  “Refuse to accept information simply because it is fed to you, and don’t be afraid to ask questions.” 2) When was the original Teen Vogue magazine launched and what was its original content? The original Teen Vogue was launched in 2004 as a little sister to US Vogue. It focused on traditional fashion content and celebrity gossip. 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? In 2015, Elaine (then beauty editor) and the team decided to do something extremely unconventional and unheard of. They placed three unknown black women on the cover of the magazine, breaking all traditional rules. Al...
Statutory Regulation of the newspaper industry is the idea that is highly debated of  whether or not the news should be regulated and the status of which how much it should be regulated. This is a highly debated topic as many people believe that if the government were given the power to chose what was shown corruption would be ablaze in the news and day to day lives of the people yet if the control is only given to the editors and publishers it would mean anything could be published with unlimited control it could lead to news stories being made that are an invasion of privacy.  One of the expansive discussion for statutory control in the news is that limits can be set, which would imply that these news organisations can't go to wherever they need and distribute who for sure so ever that there are breaking points to how news can be acquired. With a background marked by the business as of now distributing and investigating stories in heartless acts with the news of the wor...

Clay Shirky: End of audience blog tasks

1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It allows people to speak freely and have a voice where you can create campaigns etc.  2) What are the negatives or dangers linked to the development of the internet? There are many negatives to the web, for example, spamming which can be extremely irritating. The internet allows people to access and post pornography much easier and it also contains illegal trades with drugs etc. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? It allows all of the different voices in the internet to be heard which will be difficult to control as people can share their opinions without anyone stopping them.  4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? Does open technology mean that free software can be used, changed and redistri...

The i CSP

1) What are the front page stories on the 21 September edition of the i? The stories that feature the front of the i paper are The Salzburg disaster that is also featured on the daily mail cover for the day but the i paper also features news stories such as some media based topics such as Emma Stone's new show Maniac, M.I.A the artist who has a voice to be heard and Christine and the Queens a French pop band who are breaking through to stardom with their new album release. There is also an editorial feature from Patrick Cockburn- on the future of Iraq. Other stories feature a study on what happens to an octopus that takes ecstasy, A Croydon cat killer being revealed and a small sports feature on Arsenal's Aubameyang with a double win.   2) From your analysis in class, what other stories and topics are covered in this edition of the i? You should address the following pages: In pages 2 and 3, It shows the cars which can lower your insurance costs which will be benef...