Reception theory

the dominate image of 50 cent as the larger image shows that hes a serious person and that hes well known. this poster is demonstrating to younger people or people whom look up to 50 cent that he wears rbk appeal. this results to the target audience to purchase this brands products you will instantly become like 50 Cent as its something he wears and could make them more like him. the finger prints on the right hand side displays who he is and that hes like everyone else. whereas the oppositional reading conflicts with this as the finger prints resembles his criminal past as hes done bad.this could influence younger people to commit crimes as itll make them famous like 50 cent as they're more Favorited in society.



Image result for derrick rose rise above  advert
the dominate image of derrick rose is to promote his new shoes so they can appeal to his fans. this is by the way hes going to lay up to score how high his vertical is. as a result it would lead to purchases of his product as theyd want to be like him and follow his footsteps as it also gives motivation as the slogan rise above gives off that you can defeat any obstacle as it looks as if hes flying and nothing can stop him.  theyd also invest in buying this product as a professional athlete like derrick rose is wearing them as he won mvp. overall image displays skill and dominance which people crave to adopt as result of purchasing the shoes to duplicate Derrick Roses performance as an athlete so they can become better players. alternatively the oppositional reading would maybe be that when purchasing this product it will instantly make the consumer better which could be disappointing for them as they may not improve giving the shoes a bad repeitation.

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