Representation of women in advertising

Denotation - The poster is of the rapper 50 Cent, on the right of the poster is his finger prints and a quote from him. He is promoting the brand RBK(Reebok).

Connotation - From this poster I can identitfy that the finger prints are to indicate 50cents a criminal which he is known for being as an individual or when he's rapping. This will attract the audience as they'd think if they buy RBK they will gain his personality and become more like 50Cent as he could be their idols and instantiation. The image of 50Cent himself is as if he's dressed for war as he is wearing a camouflaged hat which is usually used in the army or to hide away from enemies. This is another indication of his thug appearance that all his fans admire about him. 

Colour - The poster is  monochromatic which gives the impression that he's done something that's not legal and that its taken all the joy from his life as its colourless. It also shows the presence and the dominance 50cent has as hes a role model to lots of people and if the audience were to buy RBK products they'd also have this effect on people and that people would look up the them when wearing 50cents RBK line.

Pose - The way 50Cent is standing and the half shot is shown to be intimidating to the audience, he is presented to have a firm posture to show that noone cant knock you down  the authority  he has which illustrates to the audience the power which he posses.

Framing - The poster is framed like this so we can see 50Cent and also to see his identity. I can tell that it is framed like this so we can see both sides of 50Cent, the criminal side to him which wants to be hidden by the camo clothing and the rapper to him. It is done so we can see his past and his present so the audience can identify what he has done to become the way he is which he isn't ashamed to tell anyone but embraces his past and that anyone can change to become a better person.

Composition - The image of 50Cent is placed on the left of the poster with his finger prints on the right. I can connote that this is done to show both 50Cent as a person and his DNA or to show his criminal identity which attracts the audience as 50Cent is known for his criminal persona. The text of is placed on the top right and in the center of the poster with the logo at the bottom right. this also could show that he has left the bad things hes done on the left but he'd always be labeled for what hes done as thats on the right which could identify the left is the past and the right is the future and that your criminal record will stay with you but you can still change.

Size - Each image on the poster takes up half the page, the slogan 'i am what i am' is the largest text on the poster and the RBK logo is the smallest. The quote by 50cent is larger than the RBK logo so the audience can identify that it's 50Cent saying it and would .

Type of shot - The shot used is a medium close up, this is to give a detailed image of the facial expression of 50Cent. This is important as his facial expression links with his criminal side because it shows his power which is intimidating.

Subject matter - The subject of the photograph is the product RBK which is being advertised. 

Setting - The photograph was taken inside in a isolated room with no light.

Lighting - The lighting is used to make a dark atmosphere to show the presence of 50Cent. The light is placed on his face and his arms to show his facial expression and muscles for the audience to see the power he possesses. The lighting makes the audience feel more intimidated by the authority that 50Cent has which makes them more inclined to buy the product as they want to adopt his personality.

Denotation - The poster is of basketballer Derick Rose jumping in the air going for a dunk with a basketball. There's another image in the background of the athlete faded in black and white. the logo of the product is at the bottom left so we know who the seller/company is with the slogan and the top right.

Connotation - I can connote that the image is of Derick Rose dunking the ball. This will attract the audience to the buy the product so they'd be able to copy similar moves to Derick Rose and have his aerobatic skills and become an amazing player like himself.

Colour - The background of the image is in black and white where as the foreground is in colour to highlight the athlete and how he stands out from everything else. This is done to highlight the product being sold to the audience as they're brighter than the rest of the image which would make them focus on it.

Pose - In the foreground of the poster there is Derick Rose jumping in the air to dunk as hes capable to do that during a game, in the background there is another image of him standing. The facial expression of him in the foreground is displaying concentration and determination as he's looking directly at the ball as he wants to get it.

Framing - The foreground displays the image of a basketballer jumping in the air in the bright colour of their teams kit, the background is another image of the basketballer but in black and white with the image also blurred out.

Size - The text of the product and the name of the product are smaller than the other images on the poster as the viewers would want to see  the athlete and what hes doing and would identify him and his branding.. The logo placed at the bottom left visible enough for the audience to see. The sloganis the largest text on the poster which says 'Rise Above' which will attract the audience as they'd want to stand out from the crowd which this product promises to do by rising above everyone else.as derrick rose is a point guard and they tend not to dunk and for someone his height to do a move like that to taller people would make him standout and people would want to do that and it'll give them motivation to rise above anything stopping them. The image of Derick Rose is the largest image on the poster to highlight the product being sold. 

Type of shot - The shot is a long shot from a low angle shot as hes jumping over the camera relating to the slogan. This is to make Derick Rose to seem more superior to other athletes that don't wear the same product he does as it makes him do these amazing tricks and makes him a better player. This makes the audience more inclined to buy the shoes.

Subject matter - The subject of the product is the shoes that are worn by basketballer Derick Rose who plays for chicago bulls.

Setting - The background is taken inside a basketball arena during a game and the foreground is a photo of a basketballer derrick rose with the background being cropped. 

Lighting - The background is in black and white which gives the effect that this is something to do with his future and the foreground is in colour with the lighting bright indicating that this is how he is now shinning upon everyone as hes breaking through. I can connote that this is trying to indicate that the shoes he's wearing have made him develop as a player making him better.