Arans Media Exam

1 ) Introduction: narrative in advertising 2 ) Advertising: persuasive techniques 3 ) Advertising: the representation of women in advertising 4 ) Advertising: Score case study and wider reading 5 ) Advertising: Maybelline case study and wider reading 6 ) Advertising: Gauntlett - Media, Gender and Identity reading and questions

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 10) Audience theory 2 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control    X 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory   X 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  20)  Representation: Feminist theory   X 21) January assessment learner response 22) Representation: Identity in the online age - MM article   X 23) Representation: Gauntlet

Gender, identity and advertising: blog task Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. If you can't access David Gauntlett's website, the text is  also available here . 1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett uses the media as an example of how it has been able to revert the traditional views and ideals people have in society and has been able to re-write these to fit the modern generation and bring in views of non-binary views people may not have had previously. We can see from the Score advert and Maybelline advert that with the gap of 50 years of the release of both that while the Score adver

1) What year was the advert produced and why is the historical context important? The score advert was produced in 1967 and this time was period of change with the  role of women   in society, the advert may refer to a time that is fearful of change and is attempting to reinforce the   typical stereotypes . One may also infer that due to colonies gaining independence, the Score advert may allude to   imperialist traits , such as the exotic location and the notion of conquering a particular piece of land, or in this case a woman. A case of 'lost empire complex.' 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? The man's clothing suggests he is a hunter, or possibly a predator for the women. This is reinforced by the positioning of the women and the man, this indicates the  power dynamic   at play as the women are below the man and are even carrying the man. This shows the  male dominance

1) What year was the advert produced and why is the historical context important? The advert was produced in 1967 and during that time period women began to get more equality in society  2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance?  the male was fully clothed except from his arms/muscles which shows his masculine side and strength. also, his hairy arms showed his manliness and masculinity. The females were wearing tight and short skirts showing  3) The main slogan is: 'Get what you've always wanted'. What does this suggest to the audience and how does it reflect the social and cultural context of 1967? 4) Why is it significant that the advert text says it is "made by men" and that it also contains "Score's famous masculine scent"? during 1960's period men were scared to be judged as homosexual so the text 'made by men' demonstrates its fully ma

1) How does Mistry suggest advertising has changed since the mid-1990s? Ministry suggests that the advertising industry has changed due to peoples attitudes with the adverts being seen as more appealing by conveying gender and sexual orientation of the people. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1950's women magazines led to the claim of 'female mystique' referring to "the highest value and the only real commitment for women lies in fulfilment of their own femininity. The highest good is keeping house and raising children". The developed due to the social economic boom, and products found in the kitchen had featured women to make them go out and purchase the product.  3) How did the increasing influence of clothes and make-up change representations of women in advertising? The clothing and make-up industry had led to images of women being portrayed using the make-up . A example used is a perfume advert has a

1) What was the Protein World 'Beach Bodies' campaign? The campaign was about a weight loss product that advertised that it would help people achieve their beach body the they've always wanted, or needed. 2) Why was it controversial? The advert had targeted women to show them that this was the body needed to go to the beach. The advert had claimed to 'body shame' women and make them feel less comfortable with their bodies, the advert also gave into the male gaze which is already a controversial subject. The advert was seen as irresponsible and was taken off streets. 3) What did the adverts suggest to audiences? The adverts suggested that the women would have to achieve the body shown in the advert to be beach ready and any less would be put to shame. This led to the stereotype of women only being allowed to show themselves if they look appropriate to the male gaze which this advert campaign reinforces. 4) How did some audiences react? There was a big protest or anti